Name

Paro Institute

paroinstitute.ph

[email protected]

Vision, Mission, Values

Vision: (green)

• Every Filipino enjoys accessible, delicious, and protein-rich food made in a way that benefits all humans, animals, and the environment.

Mission: (orange/red)

• Catalyze the shift to alternative protein food production and consumption in the Philippines by bringing together science, industry, policy, and other key stakeholders to collaborate and innovate.

Values: (soft)

• Evidence-based impact
• Grounded optimism
• Balance
• Growth mindset
• Collaborative

Branding Development

• Target audience: industry, academia, policy, NGOs, general public
• Voice & Tone - in between formal & friendly, informed optimistic, inclusive
• Core Messaging:
  • Purpose: "We are committed to ensuring every Filipino has access to nutritious and delicious protein-rich foods that are sustainable and ethical."
  • Impact: "By promoting sustainable protein sources, we aim to improve health, protect the environment, and enhance animal welfare."
  • Collaboration: "Our success hinges on partnerships with industry leaders, academic institutions, policymakers, and communities."
  • Tagline: ?
• Logo
  • Imagery: something related to protein transition or food systems transformation; protein/plant, world, animal?; simple and clean
  • Color: some shade of green (old shade was okay, feels classy and professional), (greens, browns, and yellows) to evoke feelings of nature, health, and vitality.
  • Font: still sans serif